The new Fire & Safety catalogue: discover a revolutionary concept of building protection and management
The Inim Fire & Safety product lineup is the result of continuous research and innovation which have allowed us to create a complete and integrated solution, capable of managing, monitoring and protecting all types of building structures.
Our new Fire & Safety catalogue expresses this broader and more integrated view: it does not limit itself to presenting individual products but instead illustrates the concept of a system that goes beyond fire detection and embraces building safety to a full 360 degrees.
The Fire & Safety catalogue: a tool for understanding, choosing and interacting
Effectiveness. The catalogue is intended as a tool for the communication of clear and complete information regarding the full potential of the products and services offered. What is more, every effort has been made to facilitate reading and understanding by adopting clear and concise language, self-explanatory icons and system diagrams.
Organization. The catalogue is designed as a tool to facilitate the search and consultation of information. A presentation logic has been followed which is careful to highlight the most suitable solutions with respect to the specific needs of customers: for this reason a new organization of content categories has been introduced.
Dynamicity. The catalogue is designed as a tool to offer an engaging and interactive experience. It has thus been enriched with digital content with the introduction of dynamic QR codes and the creation of a digital version.
The phases of an articulated and innovative project for the new catalogue
The project was based on five fundamental phases which made it possible to create a modern, effective and captivating catalogue.
Analyses. The previous version of the catalogue was carefully evaluated, with attention on highlighting its strengths and weaknesses. Market and target audience research was also carried out in order to fully understand the needs and expectations of potential customers.
Design. The objectives, contents, structure and layout of the new catalogue were defined in line with the identity and mission of the Company. A coherent graphic style was chosen with colours, icons and images that convey added value to the offer.
Development. The texts were drafted in a clear and persuasive way, illustrating the products and services. Diagrams and QR codes were created to facilitate consultation and interaction. The digital version was created with interactive links to external resources that enrich the offer.
Revision. Each element of the new catalogue was checked, making sure it was perfect from a content, graphic and functional point of view. The first feedback from stakeholders was collected in order to immediately make the necessary optimizations and improvements.
Publication. The printed version was finalized and the digital version made available on the company website, where it is possible to download the catalogue in PDF format or browse it online.
